Will started as a graphic designer, but got out of that racket to co-found and call himself the Executive Creative Director of Superfad, the hottest brand-driven design and live action production company around. From personal projects to Superbowl commercials, Superfad—now with offices in Seattle, Los Angeles, New York, and London—is on the cutting edge of high-concept, high-speed cinematography. Seattle: Oh Boy! Oberto factory store, Toshio’s Teriyaki (be sure to ask for sauce on the rice; holy water is free).

Will Hyde